Malaika Arora to be part of the jury of Mrs India Queen 2021

Shweta Roy, founder of the Mrs India Queen 2021- "Pehchaan Meri" pageant revealed the main reason of bringing Malaika on board,"She is a lady who always takes a strong stand for herself and for what's right. So this empowering behaviour of her inspired us to bring her onboard. I feel Malaika represents iron-willed women as she is a self made star! She has created her own identity that's the best thing about her."

Elaborating upon the vision behind the pageant, she said, "My vision is to give a platform, voice and identity to all the married women. "Pehchaan Meri" is my tagline and I have commenced this venture because I myself is an international pageant winner. Learning about the acts of injustice women face, I started working with various NGOs supporting the cause of women empowerment. This prompted me to think that I should take an initiative to put forth a platform wherein married women can reclaim their identity which they lost after marriage. Unfortunately, in India it takes place quite often because we women get engrossed in taking care of household and families and somewhere we loose our identity. I wanted to provide a platform for women who are willing to learn and explore themselves. Criteria is very clear, we are looking for a seeking spirit who is keen on learning. Beauty Pageant is about inner beauty regardless of outer appearance and how much you are exploring yourself."

The director of the show, Khizar Hussian added, "This concept is what attracted me to associate with this venture which gives scope to married women to explore their identity. I feel every married woman should participate in it wherein they can actually live their passion again. There is no age bar, shape and size criteria and it's open to all."

Cherag Bamboat, the celebrity makeup artist is thrilled to be associated with this event and said, "The reason that I got on board is because we realized that there is a lot of requirement for people to learn the basics of etiquette and grooming. The only aim to associate was to match the inner and outer beauty together which can highlight and enhance their characteristics. Self improvement and being better version of yourself is the key point of this event. We are mainly focusing on inner transformation. We are looking for women who comes out confidently and feeling more beautiful and this is what they give back to the world. One good deed is passed on to other and it creates ripple effect."