“Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye”, tweeted Zomato on July 3, 2019 stirring up speculations about the app preparing to launch a service enabling people to order home-cooked meals.
Founder and CEO Deepinder Goyal further instigated the rumours by replying, “Who did this? Good tweet.”
The dabba or tiffin still remains a tradition in various parts of the country and is popular for its convenience, price and because it is usually a healthier alternative in most cases. Students and professionals alike prefer it over other lunch options.
In Gurugram, Swiggy, the company’s rival has launched ‘Swiggy Daily’ which is providing homemade food prepared by home chefs and tiffin service providers to more than 1000 customers. The service comes with a subscription only plan.
Users seem to be responding well to the idea with tweets like “New product launch for home chef food delivery?” and “@deepigoyal toh bulao na Bhai Ghar par” surfacing.
Zomato has been in the spotlight since last week for the ₹55,000 fine it’s having to pay for sending a consumer non-vegetarian food in a vegetarian order. Last year a delivery executive was seen eating ordered food before a delivery in Tamil Nadu.