Indian Television Academy Awards are fast gaining more popularity

The ITA has been a ‘Flag-bearer’ of the TV and OTT Medium - desi TV being the ultimate and principal bringer of Entertainment to the Indian masses

Indian Television Academy Awards are fast gaining more popularity

NH Web Desk

The Indian Television Academy has been a ‘Flag-bearer’ of the TV and OTT medium which is the largest sphere of entertainment for Indian masses. With the ongoing pandemic and ensuing restrictions television and OTT platforms have gained huge significance as medium of entertainment.

The Indian Television Academy’s crowning glory is ‘The ITA Awards’ which are currently in the 21st year of its highly celebrated existence.

The ITA Awards are justifiably accepted by one and all as the most coveted and contested stamp of merit in the industry.

The ITA Awards event consists of two segments – the ‘Jury Segment’ and the ‘Popular Poll’ segment.

The awards have attained generous support and goodwill of the entire TV-community as is evident by the number of Entries received in the Contest from across the spectrum of Production-houses and Channels.

Not just the TV & OTT Industry, the Awards enjoys the trust of the vast multitude of the audiences from all across the country as it garnered over 1 crore and 10 lakh online votes in the last two years (the highest ever for any event in Indian TV history).

Online voting is promoted through its partners Radio Fever and Nasha in 15 cities and MYFM(MP) in 18 cities across the country.

The audiences not only in India but from all over the world who speak & understand Hindi, like Pakistan, United States, Bangladesh, Indonesia, Saudi Arabia, Egypt, United Kingdom, United Arab Emirates, Turkey vote for these awards.

The ITA Awards event is undoubtedly the biggest night of and for the not-so-small-screen family and industry. Here, more important than winning or losing is simply partaking in this annual Festival of Joy!

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