"Our audience is the hero of our film", say makers of 'Andaman', a film based on COVID-19 pandemic
'Andaman', a film based on COVID-19 pandemic which stars Sanjay Mishra has opted for a very unique release by making audience their profit partner. Its motion poster was released on Thursday
'Andaman', an inspirational village quarantine drama starring Sanjay Mishra, Rajesh Tailang and debutante Anand Raaj released its motion poster. Reputed senior journalist Saurabh Dwivedi will be seen playing news anchor. Helmed by debutante director Smita Singh and produced by 8 Pillar Motion Pictures, the film is set to release independently on November 20, with a unique social media campaign on OTT platform- Open theatre.
As an independent film maker, after encountering release hiccups, the film opted for a very unique release by making audience their profit partner.
Regarding the same, actor, producer and writer Anand Raaj shares,"This film has been curated with support of many ordinary and unknown people. We want to make this film reach maximum audience. For that we have created our own OTT platform and are going to run an interesting social media campaign in which our audience will not only be our viewers but also our partners. We are fully energized and exuberant about the film and are expecting a festival of joy with our audience. A film of the people, for the people and by the people. "
Debutante director Smita Singh further explains the unique campaign of the film, "It's my first film so I am exhilarated and anxious too on its release. We are running a campaign on social media and central idea of our campaign is "You are the hero of our film Andaman", which means audience is the hero of the film because they can take this film to mass audience and earn unlimited cashback rewards and help others to do it so. We have cast 80% new actors in the film. Your support can uplift their confidence. "
She further adds, "This film gives an opportunity to audience to become the brand ambassador of 'Andaman'. You matter to us. Because you are the hero of our film."