Adani Wilmar halts ads of ‘heart healthy’ cooking oil featuring Sourav Ganguly after getting trolled heavily
The decision was made after the product was criticised and trolled heavily on the social media, and the creative agency for the brand was said to be ‘looking into the issue’
Adani Wilmar, the company that manufactures Fortune Rice Bran cooking oil, has halted its advertisements featuring former Indian cricket team’s captain Sourav Ganguly after he suffered a heart attack last week.
The Fortune Rice Bran oil was advertised to be ‘heart healthy’ oil.
The decision was made after the product was criticised and trolled heavily on the social media. Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a ‘fresh redressal campaign’, as per a report carried by ET
"The advertising featuring Ganguly has been removed across platforms," one of the persons closely working on the campaign was quoted as saying. "Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign," he added.
Former Indian cricketer Kirti Azad was one of many who took a dig at Ganguly for promoting the rice bran cooking oil. "Dada @SGanguly99 get well soon. Always promote tested and tried products. Be Self conscious and careful. God bless. #SouravGanguly," Azad tweeted.
Here’s a compilation of some other posts on Twitter:
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Published: 05 Jan 2021, 3:35 PM