Urban Clap rebrands itself as ‘Urban Company’
India’s leading home service platform, Urban Clap has officially announced its new brand name ‘Urban Company’
India’s leading home service platform, Urban Clap has officially announced its new brand name ‘Urban Company.’
Rebranding indicates the company’s vision aims at being a horizontal platform with a global footprint.
As the company is expanding itself globally, the organisation wanted a name which has a universal appeal. Urban Company introduced itself as the mother brand which could be easily acceptable and accessible around the globe.
While explaining the need to change the name of the company, co-Founder Abhiraj Bhal said, “We wanted to have an umbrella mother brand which is globally acceptable, Darling Harbour in Sydney to the condominiums of Gurugram, Urban Company is a simple name with universal appeal.”
The corporation came into existence in November 2014 in Delhi as Urban Clap with a few professionals. In a span of five years, it has expanded to three countries – Australia, Singapore and the UAE and claims to be India’s and UAE’s largest home service company. With a fleet of 25,000+ trained professionals, across the globe it has served more than 5 million satisfied customers.
With the introduction of the new mother brand Urban Company, it now has new six subcategories including Urban Beauty, Urban Spa, Urban Grooming.
Best known for women beauty services Urban Company is now focusing on men’s grooming facilities with Urban Grooming.
While addressing the media co-founder Raghav Chandra said, “It is still day one for us… so much to do… so much to learn and accomplish.”
With its new name and vision, Urban Company is all set to realise the ambition behind the rebranding.