Celebrating ‘acceptance’ this Pride Month
To honour the LGBTQ+ community and Pride Month this June, Reebok has launched “Proud Notes” campaign, highlighting activists and influencers in the community who are fighting for equality every day
To honour the LGBTQ+ community and Pride Month this June, Reebok has launched "Proud Notes" campaign, highlighting activists and influencers in the community who are fighting for equality every day.
The campaign provides a platform for individuals to share their unique stories and journeys as they are celebrated through "Proud Notes" written by loved ones. It is positioned as a love letter to friends and family in the LGBTQ+ community, celebrating the ways to love and to be loved, with messages of acceptance and appreciation.
As depicted through a film, "The Proud Notes" campaign highlights the stories of five people lighting the way for other trailblazers in the LGTBQ+ community. In the film, Twiggy, Dylan, Nali, Wazina and June, share intimate letters of support addressed to them from loved ones.
The brand also unveiled its "All Types of Love" collection with the campaign. The collection encourages self-expression through a wide range of footwear, apparel, and accessories, Reebok said.
"With a lifelong mission of transforming the lives of others through fitness and wellness, we pride ourselves on celebrating and promoting the figures of this generation who are making the world a more inclusive and welcoming place.
"Inclusivity is at the core of Reebok's ethos, and we are so proud to shine a light on individuals who are continuing to push boundaries with bold creativity, fearless passion and unique perspectives," Matt Blonder, VP, Marketing and Digital Brand Commerce at Reebok said.