How Aviva India combines insurance and wellness for a better tomorrow

Imagine you have an insurance partner who not only protects your family in case of the unexpected but also encourages and supports your wellness journey every step of the way. What if insurance could be as proactive about your health as it is about your finances?

Welcome to the future of insurance — where health meets wealth in a truly transformative way.

The idea that life insurance is just an assurance for when things go wrong is becoming outdated. Today’s best policies are stepping into a new ideology: they’re focused on keeping you well, so you don’t need that safety net in the first place.

Aviva India is leading this charge, blending the best of both worlds — financial security and wellness — to create a more holistic solution for a better tomorrow. This is about moving beyond "just in case" to a vision of "living well today, so we’re ready for tomorrow".

A vision rooted in wellness

Think of a world where your insurance policy doesn’t just sit in the background, waiting for a rainy day. Instead, it’s actively involved in your life — encouraging you to be healthier, more mindful, and proactive about your well-being. This isn’t a far-off dream; it’s the core vision driving the brand’s approach to life insurance.

The company has introduced a unique model where the five pillars of wellness — physical fitness, mental well-being, proactive health checks, balanced nutrition, and financial wellness — work in harmony to create a stronger, healthier, and more secure future. It’s not just about offering insurance when life takes an unexpected turn; it’s about investing in your health today to reduce risks down the road.

Take, for instance, the Preventive Wellness Package — an offering that goes beyond traditional health check-ups. This isn’t your typical policy add-on. There’s the provision of a smart scale, a BP monitor, a smartwatch to track your fitness, AI-powered diet, and even genome testing to personalise your wellness plan. Plus, there's access to consultations with nutritionists, ensuring that you’re not just insured but empowered to make healthier choices.

It’s a plan that doesn’t just protect; it nurtures.

This is where wellness and insurance intersect. By taking a preventive approach, the company helps policyholders not only secure their financial future but also take charge of their physical and mental well-being.

Insurance for all: Bringing life insurance to rural India

One of the most exciting aspects of Aviva India’s mission is their commitment to bringing life insurance to the underserved regions of India. The company is actively working to make insurance accessible to those in rural and remote areas, where financial protection and health awareness are often lacking.

Through innovative distribution channels — like digital platforms, mobile apps, and partnerships with local community organisations — the company is planning to break down barriers to insurance.

By focusing on building relationships and educating people about the importance of both health and insurance, the brand is helping to create a more inclusive future. It’s about empowering individuals with affordable plans like Aviva Bharat Parivar Vikas Yojana with premiums starting as low as Rs. 1,000 per month.

This plan ensures financial protection through a Waiver of Premium feature in case of the policyholder's death and a guaranteed maturity benefit of at least 101% of premiums paid. Additional coverage for critical illnesses like cancer and heart disease provides comprehensive protection, while the option for tax benefits further enhances its value.

A future that’s more secure and healthier

The brand’s commitment to combining insurance and wellness is a glimpse into the future of financial protection — where a policy is no longer just a lifeline in moments of crisis but a proactive partner in living a better, healthier life. As we look to the future, it’s clear that the line

between health and wealth will continue to blur, and life insurance will be a key player in helping individuals live better and more secure lives.

By focusing on wellness, transparency, and accessibility, Aviva isn’t just offering a product — it’s offering a lifestyle. And that, in itself, is the true definition of a better tomorrow.

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**Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

This is an advertorial. The published article is being presented as received.