7 Best eCommerce Checkout Solutions for Online Businesses in India

Most conversations about eCommerce growth revolve around advertising, influencers, or customer acquisition. The checkout rarely gets the same attention, even though it is where every purchase is either completed or abandoned.

That makes it one of the most important parts of the buying journey. According to reports, the average cart abandonment rate across eCommerce websites is 70.22%, showing how often shoppers leave before placing an order.

For businesses in India, the challenge goes beyond collecting payments. A checkout also needs to support UPI, work well on mobile devices, and make Cash on Delivery (COD) easier to manage.

If you are looking for a checkout platform that fits these requirements, here are seven options worth considering.

1. Fastrr Checkout by Shiprocket

Fastrr Checkout is developed around how Indian shoppers actually buy online. Instead of asking customers to fill in long forms every time they place an order, it aims to reduce the amount of information they need to enter before completing their purchase.

The process begins with a phone number. If the buyer already exists in Shiprocket's buyer network, saved address details can be populated automatically, helping customers move through checkout more quickly. This reduces manual data entry and removes one of the common reasons shoppers abandon their carts.

Another area where Fastrr Checkout focuses is payment recovery. Sometimes an order is lost because a payment does not go through on the first attempt, even though the customer still intends to buy. Payment recovery tools help businesses reconnect with these shoppers instead of losing the sale altogether.

Guest checkout is also available, allowing customers to place an order without creating an account. For many first-time visitors, this makes the buying process simpler and faster.

One feature that stands out for Indian sellers is its approach to COD. Businesses can create rules based on PIN code, order value, customer history, or address quality to manage COD availability. They can also encourage prepaid orders through incentives, helping reduce Return-to-Origin (RTO) costs while giving genuine customers flexibility at checkout.

Rather than treating checkout as only a payment page, Fastrr Checkout by Shiprocket combines buyer identification, payment completion, and COD management into a single experience. That makes it particularly relevant for D2C brands that rely on mobile shoppers and handle a significant number of COD orders.

2. Razorpay

Razorpay is widely used by businesses of different sizes. Along with its payment gateway, it offers a checkout that supports UPI, debit and credit cards, net banking, wallets, EMI options, and subscription payments.

One of its biggest strengths is flexibility. Businesses with in-house technical teams can customise the payment experience using Razorpay's APIs and integrations, making it a suitable option for stores with more complex payment requirements.

Razorpay focuses primarily on payment acceptance and custom integrations. Businesses looking for additional checkout features, like buyer identification or COD-specific controls, may also evaluate platforms that are built specifically for the checkout experience.

3. Cashfree Payments

Cashfree Payments is known for its payment infrastructure and settlement capabilities. It supports all major online payment methods and is commonly used by businesses that require features such as split payments, marketplace settlements, or recurring billing.

For eCommerce businesses operating a marketplace or managing multiple sellers, these capabilities can simplify payment management.

As a checkout experience, Cashfree focuses on secure payment collection and transaction processing. Businesses looking for additional features such as checkout optimisation or COD-specific controls may evaluate other solutions alongside it, depending on their business model.

4. PayU India

Some purchases need more than a quick UPI payment. If a customer is spending ₹40,000 on a phone or furnishing a new home, they often look for ways to spread the cost instead of paying everything upfront.

That is where PayU India has an advantage. Along with UPI, cards, wallets, and net banking, it supports EMI and Buy Now, Pay Later (BNPL), giving shoppers more flexibility at the payment stage.

For businesses selling higher-value products, these options can remove a barrier to purchase. If most of your orders are low-value or COD, you may find that a faster checkout experience has a bigger impact than additional payment choices.

5. GoKwik

Not every abandoned cart is lost because of price. Sometimes buyers simply leave because checkout takes longer than they expected or they lose confidence before completing the payment.

GoKwik is built around reducing that by offering features like one-click checkout for returning customers, address autofill, and COD verification. This makes the buying journey shorter and more reliable.

It also supports custom-built stores. Before choosing any checkout platform, it is worth checking how well it fits into your existing eCommerce setup so implementation is as smooth as possible.

6. CCAvenue

CCAvenue is one of India's longest-running payment platforms and supports a wide range of payment methods for domestic and international transactions. Businesses that sell across multiple countries choose it because of its multi-currency support and extensive banking network.

Its checkout gives customers access to cards, UPI, wallets, net banking, and several international payment options through a single platform.

For businesses with a growing international customer base, this broad payment coverage can be a useful advantage.

7. Shopflo

Shopflo is a newer entrant in India's eCommerce checkout space and focuses on making the buying process faster and simpler. Its checkout experience aims to reduce unnecessary steps, helping customers move from cart to payment with minimal effort.

The platform includes features such as address autofill, guest checkout, and payment optimisation, making it suitable for brands looking to improve conversion rates.

As a relatively new platform, Shopflo continues to expand its integrations and product capabilities. Businesses comparing checkout solutions may want to evaluate its features alongside their own platform requirements and long-term growth plans.

Comparison of Popular eCommerce Checkout Solutions

Conclusion

A good checkout experience does more than collect payments. It removes friction, reduces abandoned carts, and gives customers the confidence to complete their purchase.

While every business has different requirements, the best checkout solution is one that matches your customer base and growth plans. If your business serves Indian shoppers, features such as UPI support, address autofill, guest checkout, and COD optimisation can make a meaningful difference to conversion rates.

For brands looking to improve the entire checkout experience, Fastrr Checkout by Shiprocket brings together mobile-first design, faster checkout, address autofill, and tools to reduce COD-related losses. These features can help create a smoother buying journey while supporting better conversion rates.